The newsletter
Real stories and financial insights exploring how everyday business decisions shape profitability. Published weekly by Nina Baikoro.
Free. Sent by LinkedIn as a notification and an email.
Latest · 30 October 2026
Why the cheapest option isn't always the most economical
What you'll get each week
01
Everyday situations that show how people actually choose, and where the money quietly goes.
02
The numbers worked through plainly, so you can apply the same thinking to your own business.
03
A single prompt to ask before your next spending, pricing or hiring decision.
Latest edition
A £70 van or an £80 van? A furniture move that nearly turned a £40 saving into a £60 cost, and what it shows about comparing prices instead of outcomes.
Read the edition on LinkedIn01Why we answer the easier question instead of the right one
02How cutting one cost can raise the cost of the whole operation
03One question to ask before your next buying decision
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