Software and SaaS
ARR is growing. Is the business actually working?
Finance leadership for UK software businesses past product-market fit.
The problem
The numbers you report aren't the numbers that decide it.
Technology businesses run on a distinct set of numbers: recurring revenue, retention, burn and runway, and unit economics that must improve with scale. We provide finance support fluent in those metrics, building the reporting investors expect and the forward visibility founders need. As your model matures, we help the finance function mature with it, from founder-run spreadsheets to infrastructure that scales.
Median vs top quartile
What changes
Unit economics that survive scrutiny.
How long you've actually got
Runway modelled on scenarios you'd defend in a board meeting, including the one nobody wants to build.
Whether growth pays for itself
CAC payback by cohort against real retention, not the blended average that hides the problem.
Which customers fund the business
Gross margin by segment and plan, with support and success time costed in, so you can see who subsidises whom.
Runway known months ahead
Months of runway you can state precisely, under the scenario you are actually in.
MRR, retention and growth in one trusted view
Recurring revenue, churn and expansion in one place, reconciled back to the accounts.
Next step
Find out where you stand.
Thirty minutes. No prep needed. If it isn't a fit we'll tell you.
