E-commerce and product
Revenue is the easiest number in your business. Profit is the hardest.
Finance leadership for UK e-commerce and product businesses.
The problem
Every dashboard is confident. None of them is complete.
Growth hides the truth in e-commerce: revenue climbs while ad spend, returns, freight and stockholding quietly take the margin back. We break profitability down by product, channel and cohort, so you know which sales are actually worth making.
Median vs top quartile
What changes
You find out what's actually left.
The cash cost of growth
What the next purchase order does to your working capital, before you place it.
Ad spend against contribution
Not against revenue. The difference is usually the reason a good month didn't feel like one.
Contribution by SKU and channel
Fully loaded with landed cost, fees, shipping, returns and discounting, so you know what to stop selling.
Supplier risk visible and managed
Where you depend on one supplier, what it would cost you, and what the alternatives are.
Next step
Find out where you stand.
Thirty minutes. No prep needed. If it isn't a fit we'll tell you.
